WhatsApp only · Meta Tech Partner
WhatsApp Marketing, Automation, and Support. Clear Pricing. No Surprises.
For teams that need broadcasts, inbox, automation, retargeting, and AI workflows on WhatsApp with transparent billing.
Split billing: Meta delivery + CampaignHQ software and markup—detailed below.
Transparent WhatsApp pricing. No surprise platform math.
Know what goes to Meta, what goes to CampaignHQ, and what changes as you scale.
Plans
Software subscription by tier. Meta bills delivery; markup is separate—see below. Annual saves ~20% on subscription.
Starter
Billed annually
Broadcasts, inbox, API, and automation essentials.
- 5 agents
- Unlimited contacts
- Unlimited broadcasts
- 10 chatbot flows
- Shared inbox
- Click tracking
- Retargeting
- CTWA Ads integration
- Campaign scheduling
- 20 custom attributes
- Full API
- 5 webhooks
- Integrations: Zapier, Google Sheets, REST API
- Full analytics
Growth
Billed annually
AI, routing, and team controls for scaling on WhatsApp.
- 10 agents
- Unlimited contacts
- Unlimited broadcasts
- Unlimited advanced chatbot flows
- AI chatbot: 500 AI responses / month
- Smart routing
- Multi-step retargeting
- CTWA Ads
- 50 custom attributes
- Full API
- Unlimited webhooks
- Integrations: Zapier, Google Sheets, REST API, HubSpot, Zoho
- Agent reports
- Roles & permissions
- Number masking
- Birthday / anniversary automation
Pro
Billed annually
Enterprise controls, throughput, and support.
- Unlimited agents
- Everything in Growth
- AI chatbot: 5,000 AI responses / month
- Multi-number management
- WhatsApp Pay
- IP whitelisting
- Unlimited custom fields
- Priority support
- Dedicated CSM
- SLA
- 4,000 msgs / min send rate
Enterprise
0% markup, dedicated infrastructure, terms for your volume.
- Everything in Pro
- 0% markup
- Unlimited AI chatbot
- Custom integrations
- Dedicated infrastructure
- Custom SLA
- Volume discounts
- 12,000+ msgs / min
- White-label available
How billing works
Split billing: Meta invoices delivery. CampaignHQ invoices your software subscription and a separate markup on Meta-priced messages—nothing rolled into one opaque per-message number.
Example rates only—Meta's prices depend on market, category, and date.
Billing structure
| Category | Meta direct charge | CampaignHQ markup | Effective total view |
|---|---|---|---|
| Marketing | Meta direct | % + rupee markup on Meta's base (by plan) | Meta + markup |
| Utility | Meta direct | % + rupee markup on Meta's base (by plan) | Meta + markup |
| Authentication | Meta direct | % + rupee markup on Meta's base (by plan) | Meta + markup |
| Service | FREE | FREE | FREE |
Example — Starter plan
- Marketing: Meta ₹0.86 + CampaignHQ ₹0.10 (12%) ≈ ₹0.96 per message
- Utility: Meta ₹0.12 + CampaignHQ ₹0.01 (12%) ≈ ₹0.13 per message
Markup by plan
| Plan | Marketing | Utility | Authentication |
|---|---|---|---|
| Starter | 12% = ₹0.10 | 12% = ₹0.01 | 12% = ₹0.01 |
| Growth | 8% = ₹0.07 | 8% = ₹0.01 | 8% = ₹0.01 |
| Pro | 5% = ₹0.04 | 5% = ₹0.01 | 5% = ₹0.01 |
| Enterprise | 0% = ₹0 | 0% = ₹0 | 0% = ₹0 |
₹ values are the rupee markup from your plan's percentage on Meta's per-message base in each column.
Service conversations are free because Meta does not charge for customer-initiated support conversations inside the service window.
Customers are billed separately by Meta for delivery. CampaignHQ bills separately for software and markup.
Compare features
Limits by plan, side by side.
Estimate your month
Rough numbers using reference Meta rates plus your plan's markup. Service-window traffic is free and not included.
Example rates only—Meta's prices depend on market, category, and date.
Inputs
Output
Subscription at annual rate (per month).
Recommended plan
Starter
- CampaignHQ subscription
- ₹1,999 / mo
- Est. Meta direct (delivery)
- ~₹5,409 / mo
- Est. CampaignHQ markup
- ~₹649 / mo
- Effective combined (approx.)
- ~₹8,057 / mo
Enterprise and exact Meta tables vary by account—use this as a planning view, not an invoice.
How CampaignHQ compares
Summary for quick comparison—always confirm current plans on each vendor's site.
| CampaignHQ | AiSensy | WATI | DoubleTick | Interakt | |
|---|---|---|---|---|---|
| Starting price | From ₹1,999/mo (annual Starter); paid plans only | Lower entry; paid tiers vary by region | Premium entry; scales with seats | Often annual-first bundles | SMB-oriented entry tiers |
| Free plan / trial | Growth trial for advanced automation; paid entry at Starter | Trial / limited free (varies) | Trial on paid path | Trial; annual emphasis common | Trial common on SMB plans |
| Agents included | 5 → 10 → Unlimited by tier | Per-agent / seat pricing typical | Seat caps on lower tiers | Sized for mobile field teams | Often marketed as unlimited seats |
| Per-agent fees | None | Common on paid | Seat-based | Varies | Typically none advertised |
| Chatbot included | 10 flows on Starter; unlimited advanced from Growth | Often add-on or plan-gated | Included with limits | Plan-dependent | Flows stronger on higher tiers |
| AI chatbot | From Growth (500/mo incl.) | Add-on / metered varies | Metered / capped plans | Gated higher | Varies by tier |
| Retargeting | Starter+ | Varies | Yes (plan-dependent) | Often higher tiers | Basic to mid |
| CTWA Ads | Starter+ | Varies | Yes | Varies | Common |
| API access | Full API from Starter | Plan-gated | Business tiers | Limited on low tiers | Available |
| Webhooks | 5 → unlimited by tier | Plan limits | Yes | Varies | Yes |
| Transparent billing | Split: subscription + Meta + published markup | Less emphasis on split view | Published conversation pricing | Mixed list vs pass-through clarity | Simpler all-in positioning |
| Meta direct billing clarity | Meta direct + CampaignHQ markup split out | Often bundled framing | Clear per-conversation tables | Variable vs Meta list | Less split detail |
| Best for | Automation depth + transparent split billing | Budget SMB broadcasts | Brand-led ops at scale | Mobile-first teams | Fast SMB onboarding |
Pricing and features change over time. Check each vendor's website for the latest plans, limits, and regional pricing.
Built for WhatsApp-first teams. We separate software subscription, Meta delivery, and markup so finance can reconcile without guesswork.
FAQ
What are WhatsApp message charges?
Meta bills you directly for template delivery by category (marketing, utility, authentication). CampaignHQ bills your software subscription and a separate markup on those Meta-priced messages, shown by plan. Service (incoming) conversations in the support window are free per Meta policy.
Do you mark up Meta’s rates?
Yes—transparently. Markup decreases on higher plans and hits 0% on Enterprise. Nothing is presented as a single opaque per-message bundle.
Can I switch plans anytime?
Yes. Move up when you outgrow limits, or adjust down when you need to. Billing and history stay in the same workspace.
What happens if I exceed my AI chatbot quota?
On Growth, extra AI responses are ₹2 each. On Pro, extra responses are ₹1.50 each. Usage is visible in-product so you can upgrade before you hit limits.
Do you offer a free trial?
There's no free tier—entry is Starter. Growth is the best place to trial advanced automation, API, and AI before you commit. You can move between paid tiers as volume changes.
Why choose CampaignHQ over WATI or AiSensy?
CampaignHQ centers on split billing (Meta direct + software + markup), no per-agent fees, and strong automation from Growth—including AI—without hiding true delivery cost in one bundled per-message line. Versus WATI or AiSensy, that usually means clearer finance models and less seat-tax drag at scale.
Is this only for WhatsApp pricing?
Yes—these are WhatsApp-only plans. Other CampaignHQ bundles are quoted separately; contact us if you need more than WhatsApp.
Ready on WhatsApp
Start on Starter, scale through Growth and Pro, or talk to us for Enterprise at-cost delivery and custom terms.